Luis De Castro

his website.

This is where I put things I've made and thoughts I've had so they don't sit in a folder on my computer forever. Some of it's polished. Most of it isn't. I work in advertising, I'm trying to pivot toward strategy, I build things with AI because it's the most interesting thing happening right now, and I have a lot of opinions about a lot of things — not all of them good.

Consider this a workshop, not a storefront. Doors are unlocked. Mind the sawdust.

Writing

Essays, half-thoughts, ad ideas, the occasional detour into philosophy.

Read

Projects

Things I've built, mostly with AI, mostly for fun.

Browse